The new girl. Alison just graduated from make-up school. She’s the most gifted make-up artist at Norton’s, but she just needs to develop a backbone of steel, because this world is ruthless and if she doesn’t meet her sales targets, she’s fired. She is the heart and soul of the series and the face of our target audience. Someone who loves make-up and celebrates, creates and expresses herself through the art form that it is.