Women spend an average of $15,000 on make-up in their lifetime. Most of it will be bought at make-up counters. Canada leads the world in prestige make-up. That’s the fancy shit, and it’s a $1.7 billion/year industry here.
The Norton’s counters all promise beauty, but also something more - a chance to be an “It girl” or “It boy”. Are you the-don’t-give-a-fuck SMAC girl? Visit Stefan’s counter. He can work miracles if you can suffer his very honest opinions. Can you fit into one of the Melanie Cruz boxes? Alison, the new girl, will show you how unless she doesn’t meet her sales targets and is fired. Are you a fresh face for The Good Earth? Christina loves the planet and everyone on it, unless you dare disagree with her. Or are you the straight-laced M Lab woman? The queen bee with the ruthless temper, Victoria, will welcome you in her chair.
The good news is all the counters want you. The bad news is the sales associates, or make-up artists as they prefer to be called, are willing to do anything to get you hooked. Some of them want to earn money, others have dreams of being famous, and some just want to do a little gold digging. Each episode will focus on a new customer and the lines these artists will cross to win business because, beauty fades but commissions are forever. Whether it’s making you think you’re ugly, sabotaging a competitor’s brush with ink, or provoking a rival to have a psychotic breakdown, anything goes. So sharpen those brushes honey, because as Marilyn Monroe said, “If you’re going to be two-faced, at least make one of them pretty.”
FACE CANDY, a web series that claims whatever your insecurities, whatever your issue, we have the perfect shade to fix it.
Developed with the assistance of the COGECO Fund